Jay’s Sporting Goods

A local favorite, Jay’s is one of the largest outdoor stores in the state of Michigan. We were privileged to partner with them in this ad campaign to highlight their long-time and local expertise – a huge benefit when purchasing the gear you need to hunt and fish in our region.

We needed a real cinematic look as well as a ton of slow motion shots. So, we shot this in 4k with the RED camera. However, the RED is not going to get up and shoot the scenes FOR YOU! We woke up super early to get these shots – the sun gleaming off the stream, the fog floating above, the sun in the perfect position to capture the emotion of the moment.

What We Did

  • Script
  • Filming
  • Editing
  • Hitting Snooze
Jay's Sporting Goods - Fishing