Muzzy has been a powerhouse brand in bowhunting since their founding in 1984. Along with our sister company, Hatch Marketing, we participated in the re-branding of Muzzy, bringing their look, feel, and approach into the new millenium. However, we had to make sure to approach it delicately in order to introduce the new Muzzy while not scaring away any of the long-time loyal users. This commercial spot clearly represents what we were trying to produce.
What We Did