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The Roots

The sun was high and hot, and the air was stifling that day in June. It was the summer of 2011, and while most people were busy trudging their way through the daily grind, founders Casey Keefer, Chris Keefer and Jason Brown were hard at work laying the blueprint for their groundbreaking new production house, Rusted Rooster. Birthed from the minds of three friends who share a passion for capturing, documenting and conveying the outdoor lifestyle on the screen, Rusted Rooster has forever changed the outdoor television landscape.

The Passion

The amount of creativity that flows through the Rusted Rooster studio, dubbed “the roost” in Northern Michigan, is enough to occasionally cause the lights to surge and flicker. Each morning, Field Producers team up with Editors and the stories captured through the lens come to life. One by one, each project that enters the studio’s brain is painstakingly scrutinized; the storylines, the field production elements, the post-production techniques and the music. The list goes on. Every scrap of footage that runs through the veins of Rusted Rooster is massaged and molded until it finds it’s rightful home within the project. Each member of the Rusted Rooster team has been hand selected for a purpose. The constantly growing teams of field producers work tirelessly day and night to capture. Through glassy eyes, the editors spend hours honing. Cue up the animators, and graphic designers, and before too long a captivating story is born.

The Vision

Breaking the mold of outdoor television has long been the vision of the trio. Continuing to push the limits and blaze new trails into the world of outdoor production, these three men have committed themselves to only taking part in the most compelling storylines in the outdoor genre. Successfully melding the outdoor lifestyle with mainstream television through an original program, titled Dropped, has only proven to stir the caldron. With a long list of original programs brewing safely in their back pockets, these three creators are constantly challenging themselves to produce only the highest quality outdoor production possible for years to come.

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